the audience builder course: create an audience of superfans using facebook & instagram ads

Let’s turn your ‘spaghetti at the wall’ approach to facebook™️ ads into one that’s strategic, confident & gets consistently brilliant results.

If you are ready to build an engaged, ever-growing audience who actively look forward to your posts on social media and your emails…without needing huge budgets or wanting to throw your laptop out the window, the Audience Builder Course is exactly what you need.

Is this you?

You want to grow your audience and build a community, but no matter what you do you’re not seeing results.

You’re posting 3, 4, even 5 times a week on social media, doing reel after reel and trend after trend, but still only seeing a trickle of new followers.

You’ve created a lead magnet, but the initial buzz has tailed off and now when you share it you’re happy if one new person signs up.

You know Facebook™️ ads are the solution, but you feel overwhelmed knowing where to begin – or you’ve dabbled before, and it felt like throwing spaghetti (and money) at the wall.

I want you to know:

It doesn’t have to be this way.

Helping you go from feeling frustrated and invisible to feeling confident with an ever-growing audience who are ready to buy (with ad spend that doesn’t make you wince) is what I do.

scroll for results business owners like you have got from the abc:

from mystery to mastery

Facebook™️ & Instagram™️ ads might seem like a bit of a dark art, but whilst I wish I had magical powers, the good news is I can teach you exactly what you need to know to have wildly successful ads (no magic required!).

This is how we do it:

focused, actionable videos

to take action - fast

Tried & tested templates & frameworks

to hit the ground running

future

proof strategies

to have success time & time again

the 4 modules will teach you:

Get started: Setting you and your Facebook ad account up for success

Understand the foundations with lessons on: setting up your ad account, understanding the structure of an ad campaign, how to build audiences to attract dream clients and setting up your customised dashboard so you can see all the data you need.

Campaign 1: I want my current audience to see my organic content

Is there anything worse than spending hours creating a reel for no-one to see it? In this module you’ll learn how to create content that can be used in this simple, cost effective campaign to show your current audience, your organic content. We cover: creating posts, building a ‘warm’ audience in Facebook ad manager, short step by step videos on the campaign set up as well as how to understand the results in the Ads dashboard and make changes based on your results.

Campaign 2: I want new people to find & engage with my organic content

Ready to grow your social media audience but struggling to get traction organically? In this module you’ll learn how to create a campaign that ensures your organic content reaches new, potential dream clients every single day. We cover: creating posts with ads in mind, setting up an audience to reach new people, short step by step videos on the campaign set up as well as how to understand the results in the Ads dashboard and make changes based on your results.

Campaign 3: I want to grow an email list full of leads

The campaign I run for ALL my clients. If you want to consistently grow your email list, make this your priority. You’ll not only learn how to create a ‘Lead Ad’ campaign but you also get access to my tried and tested ‘Copy that Converts’ framework & over 40 Canva graphics for you to edit and use. Once your ads are live, you’ll learn how to track the data, understand what ‘good’ looks like and how to optimise your ads over time.

I asked my clients how they felt after doing the audience builder course:

🦁You are done with ‘dabbling’ with ads, boosting posts on a wing and a prayer and getting lost in Ads Manager, and instead want a simple, effective strategy to follow to grow your audience on social media and your email list.

🦁 You want new people to find & watch your organic content, so it's not just the same people voting on your stories all the time.

🦁 You want to grow an email list full of leads, so you are always ready for scaling, launching a new offer or testing an idea

🦁You want your current audience to see your organic content and engage with it, so it feels like you are creating a community and not just shouting into the void…

The Audience Builder Course is designed to help you use low cost, effective Facebook™️ ads to help you achieve all of those goals.

THIS IS FOR YOU IF:

🙅‍♀️You’re not ready to invest time or money in Facebook™️ ads at the moment

🙅‍♀️You’re already happy with your organic audience growth

🙅‍♀️You don’t have (or want) an email list

Check our ROAR or my 1:1 support if you:

🙅‍♀️Want to run ads that directly sell to your service or ask people to book a call (for that, check out ROAR)

🙅‍♀️Already have a funnel in place with multiple digital products and want support scaling

🙅‍♀️Specifically want to run Lead ads with a sign up page (usually if you have a Quiz or funnel that triggers via a Thank You page). In ABC we cover Lead Ads using a Facebook form which is the most effective way for most businesses to get great leads at a low cost.

🙅‍♀️Want to run sales ads and generate revenue from Ads directly.

THIS IS NOT FOR YOU IF:

Yes it really works: 

“ In the past month I have spent £310 on lead ads and got 625 new subscribers & 2 new clients! Plus I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas.

Hannah, Infant Sleep Coach

sign up to the audience builder course

audience builder course (ABc)

Access to 5 modules that walk you step by step through the exact framework that I have used to:

  • book out my 1:1 months in advance

  • make £45k with a brand new group programme just using my current audience

  • teach over 100 clients to get business-changing results on small budgets without overwhelm

includes lifetime access to:

  • Step by step videos – showing you how to create the 4 core campaigns I use with all my clients, to build momentum on their social media AND grow their email list.

  • 40+ Canva graphics – that are easy to edit and use in your own ads

  • Simple, effective ‘copy that converts’ framework – so that you don’t get stuck with what to say.

  • Ads & audience tracker – to easily measure your progress and see the impact your ads are having!

£197+VAT

abc + Group coaching

All the benefits of the Audience Builder Course AND get never worry about getting stuck with expert guidance from Sophie every fortnight.

fortnightly group calls include:

  • The opportunity to ask a question, have your ads reviewed or get bespoke feedback on your strategy.

  • Learning from other small businesses running ads on what’s working for them (and what’s not!)

  • Tips and strategies on optimising your ads for the time of year, including navigating summer holidays, Black Friday, Christmas… and more!

“The group calls are really helpful for my own Qs but also listening to other people and getting ideas. I don't usually like group things but this worked really well, the timing of calls was perfect”. Elle

Kick off your ads journey with 4 group coaching calls to be used over 4 months!

Click the ‘I’m In’ button below to see the full list of the dates and times of the calls.

abc + 1:1 support

All the benefits of the Audience Builder Course, access to the Brilliant Bonus Bundle AND 1:1 expert support from Sophie.

get ads confident with:

  • 90min strategy call where we’ll go deep on your goals for the ads, your current marketing & get your ad account set up for success.

  • You’ll use my tried & tested copy framework & ABC videos to set the ads up and have them reviewed before they go live.

  • 30 days of support to make sure you understand the ad results & how to test & optimise so you have a high performing campaign you are confident in running.

“Having toe dipped into Ads before with a somewhat scatter gun approach I worked with Sophie to have more of a strategy. I have been thrilled with the results of over 200 leads in a month along with sales conversions already. Sophie knows her stuff, has been exactly what I needed which was around updates, quick explanations and tweaks when needed. Perfect! Mills

£997+vat

£297+vat

Hey there, I’m Sophie

the colour loving, lionhearted, friendly face of facebook™️ ads

I never set out to be an ‘entrepreneur’.

In fact, when I was made redundant while on mat leave, I re-trained and started my business out of necessity.

I have always excelled at jumping in and ‘doing the ‘doing’. I’m your classic type A, unapologetically ambitious high achiever.

But one part of business I just couldn’t master was growing my audience fast enough that it didn’t block my business growth AND building relationships, community and trust as well.

I’d either grow my audience but feel totally disconnected to them.

Or double down on nurturing and build incredible relationships… but at the expense of bringing new people into my world.

I found lots of clients had the same issue as well.

So I got curious and started testing ways I could consistently build my audience AND build community & trust.

The Audience Builder Course is the essence of a LOT of testing, learning, tweaking, and perfecting digital marketing strategies that will grow your audience and create superfans.

I'm here to remove all the guesswork for you, so I've distilled everything into actionable, easy-to-implement steps.

Sign up, jump in and I’ll walk you through every stage.

It’s as simple and effective as it gets!

faq’s

  • Yes, in the ABC online content I share my 'Ad copy that converts' framework. It’s simple, effective and easy for you to create!

  • Don't stress - I have 4 different types of ad creatives that I'll teach you to design using Canva!

  • Within the online content, I'll show you how to find the best people to run your ads to.

    Even if you have a niche topic, only work with people in person or have a really small audience at the moment - we can create an audience for you!

  • I hear this a lot! In my view, there is never a wrong time to run ads.

    Even if you just run them for £2-3 per day and grow a brilliant warm social media following, that is a great way to begin.

    AND when you do start running ads to grow your email list, you'll have already taught FB who you want to target. #winwin

  • My method has been successfully used by over 100 businesses and each module has been intentionally designed to give you the info you need to confidently set up your ads without overwhelm.

    You will also get lifetime access to the course including all future updates and additional content.

    I offer fortnightly group calls for you to get my expert eyes on your ads and help remove any blockers to you getting the results I know are possible!

    Just sign up for the ‘Group support’ option when you join ABC.

  • I cover this in more depth the course but I tend to advise between £5-10/day as a minimum (but your ads don’t have to be on all the time if you don’t want them to be).

  • No, the course is self paced so you can start whenever you want and you have ongoing access to the course so you can dip in and out whenever you need it.

  • If you want to grow your engagement on your social media or your email list - it will work for you! Businesses that have got great results from the course include: career coaches, photographers, social media managers, marketing specialists, course creators (from hypnobirthing to nutritionists), travel agents, in person businesses… the list is long!

    We don’t cover sales ads or anything specific to ecom businesses but if you want to grow your list and sell via social & email, you can absolutely still use these strategies.

  • If you’ve read through the info and aren’t sure if it’s for you, just drop me an email here and Iet me know what’s keeping you on the fence! I want you to get great results, so I promise I’ll give you a truthful answer about whether it’s a good fit or not.

Imagine you set a goal to increase your email list by 100’s of dream clients and you achieve that in weeks, not months...

“Getting lead ads live for my biz was a win; more importantly growing my email list by 100 in 2 weeks” Emma

Just imagine…

You KNEW you were going to wake up to DM’s saying ‘I’m in 🥳’ on the reg

Your only have to promote your new offerings on Stories a few times and your clients are CHOMPING at the bit

you can commit to the #nextlevel coach you’ve been dreaming of working with FOR AGES, because the clients are flowing in every month. 

you You FINALLY feel like you have a plan that you can follow, rather than hoping the next tactic is the one (and then being disappointed when it’s not)

This is what you'll get with the ABC.

graduates of the Audience Builder Course are saying…

nicola

"I was worried this would be yet another course that didn't get the results I needed. My Instagram™️ following is finally growing again!! I know numbers aren't everything, but it is important to get new people into my world and from that I've had more enquiries and people signing up in January than I've had in a long time. "

jane

"I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas. I have also set up so many other additional things, such as nurture sequences and have a structured sales process that I never had before.”