How to create high converting Shopify product pages with Elle Williamson from The Ecommerce Assistant
What’s this episode about?
If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as well as see the specific product? In this episode we are focusing on really practical tips for ecommerce businesses looking to improve their conversion rate and make their product pages work a lot harder for them.
Note: If you don’t have a Shopify website, this episode is still packed full of tips and suggestions about how to create a page customers will want to buy from so it’s still worth a listen.
Episode key takeaways:
What is Shopify 2.0 and do I really need to switch to it?
Why are product pages so important?
What should I be including on a Product page?
How can I update my product pages to boost sales at key points in the year?
KEY LINKS:
Judge Me app for reviews on Shopify: https://judge.me/
INTRODUCING… ELLE WILLIAMSON
Elle founded The Ecommerce Assistant to help busy brand owners make more sales online, by teaching them how to use Shopify + Klaviyo to their full potential.
Having spent over 11 years working in ecommerce, within small and big brands, her superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales. She offers a mixture of consultancy, training and done-for-you services to help more people have a successful online store.
Website: www.theecommerceassistant.com
Social media links: www.instagram.com/theecommerceassistant
Sign up to hear about online courses launching Spring 2023: Sign up
Get help from Elle: Book a call
Subscribe to the Growing Pains podcast
Make sure you don’t miss an episode by subscribing on your favourite app:
Read the transcript:
NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors.
Hello, and welcome to this week's episode of growing pains this week. I'm really excited that we have Al from the e-commerce assistant here to talk to us about all things, Shopify and e-commerce. We're going to be digging in to really specific tips and actions you can take to help make your product pages better.
Sophie: So L specializes in all things. E-comm for small and growing online businesses who want to sell more online. This might be trying to improve their conversion rate on their website or by taking their email marketing to the [00:01:00] next level. She mainly works with Shopify website and Clavio email marketing and the two work so well together I'm really combined well to grow your brand organically. So Elle, welcome to the podcast.
Elle: Hi, how are you?
Sophie: I'm good. I'm very excited to have you here, Elle and I've. Followed each other and chatted, and even had some like calls with clients together for quite a long time now.
And we also have similar aged kids as well.
Elle: we
Sophie: It's been lovely. We've gone through the first year of school together. , the highs and the lows. I've just preempted your intro there, but tell me a bit about your work live setup.
Elle: So I am originally from Bedfordshire and I now live down on the coast in Hampshire. So quite by the sea, I'm definitely a seaside person. And I , and it's lovely. And I've got two little girls, very similar to you, Sophie. I've got Isabelle who's five and Ophelia who's now seven months. I work with econ businesses, small like brand owners or [00:02:00] small teams to help them basically with their eCommerce and their websites and their emails and just get them, give them a bit more knowledge to do it themselves or help them for a small amount of time just to get them.
Back on track or on track. And I love it. I love helping different people, different businesses, and I love that. I can jump in and jump out if when they don't need me. It's absolutely fine. It's great.
Sophie: Absolutely. We were talking about we about project based work. It's so nice to be able to go in, help a company and then get them on their way
Elle: Yeah. Yeah, exactly. Like it's not about needing someone necessarily forever. It's about what can you do just to help get them on the track, and give them that knowledge that they might lack because they're, have many hats as a founder or owner of a business and just be able to come and be that person for them.
Sophie: Yeah, absolutely. Before we dig into all of the E eco stuff. We are gonna do our quick fire round as always now a hell listens to the podcast. So she has, she knows what these are, but even so she's ready to go. There's there gonna be? No, like scared silences as I read
Elle: It's gonna be [00:03:00] so quick fires.
Sophie: it's gonna be so quick fire.
Okay. Tea or
Elle: Coffee.
Sophie: coffee, always dogs or cats.
Elle: See, this is my only troublesome cause I don't, I'm not a pet person. I'm not. So you would, I've had dogs though growing up. So it would be dogs. Cause I don't like cats.
Sophie: that's it. Cats are like so low down. I don't not many people say cats to be honest bagels or crumpets.
Elle: Bagels. I don't to I
Sophie: don't eat either. My God. They like, these are irrelevant. Beach or pool. Eat your pool,
Elle: beach.
Sophie: winter or summer.
Elle: Winter.
Sophie: Oh, I think I'm my first winter person.
Elle: No am a snow girl. I love Christmas. Winter is my jam.
Sophie: Color or monochrome.
Nice. And we still haven't had anyone say mono crime. I have to remove that question. Early morning or late.
Elle: Early morning.
Sophie: Yeah. There's a mother of
Elle: Yeah, I, no, that I'm a morning. I do bounce out of bed. I'm sorry. Yeah.
Sophie: okay. So today we are gonna be talking about [00:04:00] Shopify . Personally, I love Shopify and from a Facebook ads perspective, it works incredibly well. With Facebook ads manager, they connect up and when the iOS 14 changes happen, Shopify did a lot to be at the forefront of implementing changes to make sure the impact was minimal.
So I would just say, if you're thinking about where you might want your website to be, I would definitely recommend Shopify. So the first thing we wanna talk about really briefly is shopify 2.0, now I hadn't actually had about Shopify 2.0. So L was updating me before we started. And I think it's really important that we maybe just give everyone a quick update about what it is, what you need to do. Because a lot of the stuff we're gonna talk about today is stuff you can do once you've gone over to 2.0, so L over to you.
Elle: So it's actually not that new. So I just thought I'd get the date up. So I wasn't misquoting. So. It was summer 2021. And it, this is like the biggest update for Shopify. Obviously they're constantly updating things and your theme developers will be constantly updating things, but for Shopify as a whole, [00:05:00] this is the biggest sort of change they've ever done.
So what Shopify 2.0 means. There's lots of different changes, but the thing for small businesses that's most relevant is sections everywhere. So that means on your homepage at the minute, you've probably all got lots of lovely different sections.
You've got banner image, you've got products, you've got collection preview. All those sections have usually. And at the moment, if you've not upgraded are only available on your homepage. And what Shopify 2.0 allows is sections everywhere. So you can now have all these lovely sections that come with your theme on your collection pages and specifically your product page.
So where before you might have found, oh, Shopify product pages are really boring and I can't, I dunno how to make them more interesting and I dunno how to get my brand content across and you've had to use an app or you've had to use a developer. You, if you upgrade to Shopify 2.0, you can now do that yourself.
And it's the same drag. And. That you've currently got on your homepage. So it's [00:06:00] nothing new in terms of having to, oh, I've got to learn something new. It's gonna work in exactly the same way and all those sections will be available. So it's gonna be super easy for you to enhance those pages. There is other bits and bobs, but for this that's the most relevant thing and I would hugely encourage everyone.
To basically upgrade their update, their theme most, if not all themes are now ready for two point. Oh. So if you just go onto your themes product page, then it will show you, you know where we are 2.0 ready, and you can upgrade. And if you've got a paid theme, you're not gonna pay again.
You just need to update your thing to receive those features.
Sophie: Okay. And in terms of updating a theme, it's not quite as easy as just clicking a button update. Is it
Elle: No, I'm sorry. It's not. So Shopify have said for a while that they're going to make updating your theme easier so that you can almost do that, click a button and it pulls through all your customizations, but they haven't done that yet. And I guess that's, cuz they've been focusing on this and some other new updates that [00:07:00] came out recently in their summer additions.
Ha. So it isn't super easy. It is easy it's time consuming and as busy brand owners and small, your small teams probably don't have the time, your time poor. So it's probably oh, I can't update my theme. I don't have time, but I really would. Look to see if you can make the time, because even if you've even if 2.0 is totally new to you, I most people's themes are out of date.
Your theme developers constantly updating and given you new features and bug fixes. So you should be thinking about updating your theme regularly and regularly does not mean every day, every month, every week. It means potentially every year. I would definitely look on a yearly basis at what's new or is there a new theme I would like to change to.
So just maybe take that time to see if you can get those features. Cause if you can do it now, you're really gonna reap the benefits.
Sophie: And just in case, anyone's thinking absolutely not. I would like to throw money at the problem. Is this something that you could do for them, Mel?
Elle: [00:08:00] Yes, absolutely. So I do work with clients who update their theme. Sometimes it is literally the same theme they want. They just want the new version and the 2.0 once I've told them about it or they might say, oh, do you know what I've fallen outta love with this theme. It's not got the features.
I've added tons of apps just to get, some quite basic features. Do you recommend any new thing? So sometimes it's a change of theme rather than just an update of theme. And then I will. With installing that and customizing it and making sure it's optimized to the best it can be.
Sophie: Yeah. Perfect. Okay. So there's an option either throw time at it or money at
Elle: Yeah.
Sophie: as with everything that is as with everything. Okay. Perfect. Now, today, what we're gonna dig into really specifically is optimizing your product pages. And why are we focusing on that? Why is that so important?
Elle: Okay. So the reason I think we need to focus on this today is cuz I've been looking at lots of websites and I found that, there might be a lovely homepage. It's really clear who the brand are and what they sell. And that flows through to collection pages as well. But then I get to product page and I'm like, There's such a [00:09:00] lack of information or it's not structured properly.
It feels rushed. There's no extra content. Below the sort of key product page features. And if you are, I think often we forget that customers aren't taking that linear customer journey on the site. They're not necessarily following homepage collection, page or search to the product page.
They might arrive on your product page. And if they do, are you like wowing them? And are you getting your amazing brand content and small business story? Are you getting that across to them? Probably not. Unfortunately.
Sophie: Yeah, absolutely. Even just from an ad perspective, often if we are going for selling a specific product or we've got even a carousel, we'll directly put people through to those specific product pages. So obviously in terms of making the most of your budget, we're gonna want to be able to sell.
Things directly from those product pages rather than people having to then look around the site before coming back to the product. Fab. Okay. So shall we start at the top of the page and just work our way down?
Elle: Yeah. [00:10:00] So basically you don't wanna be too different and wacky with this. There is a bit of a structure that if you go on most small or big brands, you'll see that they follow a very similar structure. And that is. The first thing is usually images on the left content on the right.
I've see very few that differ from that. You might sometimes get like a lead top image and then content below. But the most common structure is the left and right. And I think that's because you visually look at the images and then your eyes pulled across to the information that you need so you need lovely.
Good quality product images. We all know that's beneficial for so many different reasons. And then on the right, when we get into like the content and what you're telling customers, we want a clear product title. And we want a clear price. Now the price can sometimes sit straight below the product title, or it might come down a bit lower towards the add to cart.
There is, that will depend one on your theme really, and what they offer. But also you might wanna like test that out if you can, like where it's best to [00:11:00] sit, but we want a clear product and a clear product price. And then the next thing I would have is your little review. You need to have those reviews stars showing, right by that key information, it's like the next biggest thing and hope.
Hopefully they can click on that and it'll zoom them straight down to your lovely reviews. So there will be obviously another place on your product page where you'll see reviews, but for that layout of the top, that we're just focusing on, you want those, that star rating to show.
Sophie: And in terms of reviews, are, would you recommend, is there an app that you would use for that or do they are they built into most
Elle: Yeah. No, I dunno. Any things that have that built in Shopify have their own Shopify reviews, but I wouldn't use that. I always recommend judge me for Shopify store. So you, most people will probably have heard of it. It's brilliant. It's the best review at four Shopify stores. There's loads of other big review people you can use.
You could, people use trust. Pilot people use yacht PO there's loads, but I, [00:12:00] if you are like a small Bez and you want something that works nicely, that doesn't cost the earth and that you can add onto a product page and make it look lovely. I always go for judge me.
Sophie: Perfect. And actually I've used judge me alongside Clavio as well, and that works quite nicely as well. Doesn't it? So in terms of your wider thing. Okay. FB. So you've got your, and in terms just before we move down, so the title, are you literally going for? Like how descriptive are you being in that title?
Like is shorter better, or you, are you thinking SEO? Are we like, what are we of focusing on with that?
Elle: Yeah, it's a difficult one. My top thing for product titles for small beers is just make them all the same format. So if you always use caps. If you always use a capitalized first letter like that sort of formatting, just please decide how you wanna do it and repeat it because.
Otherwise it just gets really I don't think you realize sometimes if someone then switches to another product that, that can just throw them off, that it hasn't got that same sort of formatting. And if you are going to have more, a longer descriptive product name, do it across [00:13:00] everything.
So don't like top and change what you do. So that's like my first tip, the next thing, whether it should be long, it's a tricky one because you can. It's got to tell the customer what it is. And I think that's probably what I would advise because I think some people do get a bit bogged down with it's gotta be, it's gotta be search engine optimized.
I've got to Chuck in loads of words, but actually then it makes utter no sense to anyone. It doesn't actually describe what it is. Cause you've always just like keyword stuffed in terms of, and I'm not an SEO specialist just to point out. So in terms of. Usability of the website use user friendly customer journey.
I would just describe what the product is in, and you don't want super long product titles. I it's, it's literally going to be, I'm looking at gloss here, so makeup it's number one pencil. They probably don't have to work as hard on their SEO.
Sophie: Yep. probably not reasonable.
Elle: But that's the thing, that's always the balance with a lot of these things.
It's oh, I need to bring in customers. I need my SEO to work, but I also need when the customers [00:14:00] hit the site for it to be user friendly and make sense. So there is that balance. So I would like just think what is it? And describe it in a,
Sophie: And I guess what they're gonna be searching for as well. If they're searching on the site,
Elle: Yeah, exactly. It's gotta pick up from the search the search on the site, as well as thinking of, of thing of Google. So I would just go with yeah. What it is, if it's a, if it's a shoe, make sure shoe is in there. Maybe just don't create, if you're gonna create like fancy names, like some brands do like to call something a bit different because it's their brand, their tone of voice.
And I understand that I would just make sure. There is the word of what it actually is in it.
Sophie: Yeah, exactly. So that people can find it
Elle: Yeah. Yeah. And understand. Yeah. And literally, we've not got much time have we, we go on these sites and we need to be sold straight away. So just that clarity is what I usually advise.
Sophie: Perfect. Okay. So we've got the title image on the left copy on the right or the kind of add
Elle: Details.
Sophie: Yeah. Details. So what else have we got?
Elle: So we've got the title, we've got the price, [00:15:00] got reviews, then you're gonna obviously have any of your variants. So you've got the option for people to pick a car, pick a size. And I think that the most common way to do that now that I like to push people towards is the little icons, rather than a dropdown, most themes have both op both options.
And I see people have D. Options, but I think the icon, so you've got like your color swatch or your size in a little box, like that is just so much more visual. You can see quite easily if things are sold out, cause they're often crossed out or gray out. You're not having to click a little drop down, then have a look, right?
Do they sell, my kids' size? Do they go up to that size? Like it's really, it's visual. It's there. People can see straight away.
Sophie: Yeah.
Elle: So that's a good little tip. And then and then add to car, like you want that button to be there. Some people will have add to car before their description.
Sophie: Okay.
Elle: Some people will have the description first. I think I prefer, I think for the brands we are talking to today, I [00:16:00] think you need that little description first.
Sophie: I would agree.
Elle: Okay, good. I think you need to sell them. It needs to be short, three lines maybe, but descriptive and salesy, and you need to sell that product, even though you might think it's so obvious what it is and what it does.
And my images are wonderful and my product title's wonderful and the price is on point. They still need to be sold. Like you need to write something. It needs to be in your brand tone of. It needs to describe the product. It needs to just give them that little what you'd put in an email, and you have, you create your emails and you have your little product descriptions, your little sales points that need that, that needs to be on your product page.
That needs to be thought about. And again, the same format, if you like across all your product pages. So if you're going for a three liner sales sort of copy just replicate that across every product, obviously change it. but
Sophie: Yeah.
Elle: I would get that above the add to cart button. So you've got, the image for people to see.
They've got something to read. [00:17:00] They've seen all the colors, you do all the sizes you do, and then they've and the price. And they've got the opportunity now to add to the cart
Sophie: Yeah.
Elle: or add to bag or add to basket, whatever terminology you use, then moving down from that Often, I see people with like very long copy that might have every single product detail that you know is relative to their product.
So sizes wash, guides, care guides dimensions, like all that sort of detail. I like to call it. That sometimes is just this big, long list. And. What I would then have is tabs or some people use the audience though, but tabs, I think are the, go to thing now to have below your description, your cart, like all those necessary parts, then I would go down to like product tabs is what I call them.
So they might be detail, product details, care guides, wash guides, fit guides. Anything that's relative to the products and the brand. You wanna get in there. So what the detail, someone [00:18:00] needs to confirm that they want to buy it because if it's furniture, they definitely need to know the size don't they to, is it gonna fit or and if it's clothing, is it, does it run large?
Does it run small? Like any information now you can give your customer? I would put it in a tab and the tab I would have on every single page on everybody's website is delivery. And. Have
Sophie: I was just gonna say that actually. Yeah, you wouldn't. Cause I find some websites hide it away a little bit and it like becomes like you have to dig around for it.
Elle: Yeah. We should be able to like scroll down and find it in the footer, but why we ha why would we want people to move away from the product page? Have it there it might be a key decision maker for them, whether you offer free delivery or how much delivery is, or how do returns work, especially if it's clothing, anything sized, you need to, you need that information to be clear.
So that's one tab. I like, you have to have that. There's no choice. You need to have it on every product page. And that's a nice place to put it. And I think it's a familiar place to put it.
Sophie: Yeah, absolutely. And it's [00:19:00] the kind of thing you're considering when you're considering the purchase, isn't it at that point okay, this might work, but can I return it if
Elle: Yeah. Yeah. And it, I think it's getting you in that purchasing your customers in that purchasing mindset as well. Like it's almost yeah. Saying yes, you can buy me because I will give you free shipping and I'll give you free returns. Like it's it.
Sophie: It's definitely taking away that any kind of reservations they have. Is it any objections to like, it's like caregiving them, like a safe opportunity to buy it? Yeah,
Elle: So I have that's like a key tab, but all the other tabs are really gonna depend on what you sell and what you need to tell the customer. And that kind of is it for that first half of the product page? So that's like information pricing, like making sure they can add to the basket.
All those bits are that first half. Then we come further down into this second half of the product page. Some people's product pages almost stop there
Sophie: That's what I was gonna say. I think a lot of people would think, oh, is that not it?
Elle: Yeah, you might. That is that. You might then [00:20:00] have your reviews because that's what your little stars are shooting down and you might also have a recommended products or recently viewed that's quite common in the second half, but then that might be it. But what we, you should be doing.
And we, you can absolutely do now with Shopify, if you've got 2.0, is adding in more detail and more content and visual content and a brand story, like all these bits and pieces that you might have across the rest of your site, or you might have had in an email flow to, to just tell people about a product you can now, and you should be adding that to the product page.
So that might be like, A picture of you, the brand owner, if you are a big part of the brand, it might be a picture of you and your brand story. This is why I started this brand. Because you're speaking directly to that customer and you're giving them that information. They're not having to hunt around for it or move away back to the homepage to be like, oh, hold on a minute.
Who makes this stuff? And where, is it made in, is it made in England? Like all these [00:21:00] like real content rich. Pieces of information you can now include. So it might be brand story. It might be more information on the products. It might be. If it's food, it might be like recipes that use your product.
If it's clothing, it might be customer images. That's where you can have. Cause you wouldn't really have them in like necessarily in your. Your product images in that top half that we like that to be quite like, neat and tidy. You might not want them up there, but you might wanna have a lovely content block, which shows this is how people look in my products.
Like this is customer imagery, which obviously we love. And I know you love for ads. You might have another, you might have a testimonial that might fit better with the service based businesses, like a testimonial block where you can obviously input your best testimonials is a bit more manual than like a review app.
What else would you have there? Basically,
Sophie: Yes. Anything you want
Elle: anything you want? Yes, the brand and the product.
Sophie: from a ads perspective, if someone is landing on your product page, and they've literally, you're [00:22:00] going out to a cold audience with your ads, they've never heard of your brand before they've clicked through.
Cause they think your product is interesting. What would you want them to know?
Elle: Absolutely. And what what other images do you want to use and what what's gonna sell them that like you are, you definitely wanna show them relative products. You want to show those other products that they might then want to view. You wanna make it easy for them to move around the site, but you want to make sure they have got, they are like being sold this product and your brand.
And you can add a lot more to your product page to do.
Sophie: Yeah, brilliant. And where do you sit on having like social icons and that sort of thing on the product?
Elle: So Shopify, that is like a setting in Shopify that's normally switched on, I would say. And I do see people have that and it's probably gonna be hovering around near to their add to cart, maybe just below, maybe around the tab sort of area. And I just switch it off whenever I see it, because for two reasons, really one, it doesn't look, usually look very.
And it's a bit random, cuz it's what do you want? Even if it's like a share one? They know they might just see the [00:23:00] icon. So they don't know, they're sharing it with a friend and also what do we all do now? We just copy the link and we'll send that or we'll screenshot to a friend, like we're usually on our phones.
And also secondly, we don't want people to move over to Instagram or Twitter or whatever it is. We want PE people to stay on the product page. Everything on there should almost click even further down the page. Like your review stars are gonna take you, or you obviously want to move them around your site as well.
You want to show them relative products that they might want to then go and browse. No I just don't have it.
Sophie: Yeah. Perfect. And I think the website can become very much, like I've done like a tick box. Like I've done the website, it's done. It's there right now. I can focus on my marketing. And actually it's much more of a dynamic part of your marketing, isn't it?
Like
Elle: Yes
Sophie: yes, it has to be done up front, but then it has to live and breathe alongside all your other
Elle: be, that's one of the biggest things I talk about with people and I think they know that it's just, again, we are time poor. We're not telling people something, they don't know. It's just, yeah, but I have done that and I'd [00:24:00] rather like now bring people in, but it needs constant tweaking, optimizing, changing, updating, know, your homepage needs updating, we're not talking about that today, but.
Your product page, your homemade, everything needs updating needs, checking needs, optimizing. And that goes back to our original point with the themes that you'll be using from Shopify, they need updating, they do almost tire and they might slow your site down. Like they do it is something you need to be doing and scheduling in.
And definitely, I like that idea of treating your website as one of. Marketing channels, even though it is where you are bringing everyone to. I like the idea of yeah. Thinking of it as what am I gonna do for it this week or this month? And what improvements could I make with the time I've got.
Sophie: Yeah, absolutely. And I think it's just, I always talk at the end about, how this links into Facebook ads and where we're always thinking about like the next three months of strategy and what, what our themes are gonna be or focus products, or, you know what we're gonna be focusing on.
It's the same really then. Thinking through okay where are people gonna be landing? What are they gonna be seeing and building in, not just [00:25:00] the images and for the ads, but also the copy for the website as well. And thinking about it as a bit more of a holistic piece of work, rather than just ads in isolation, social media and isolation, emails in isolation, actually.
With your website, maybe as the core piece, all of those other bits fit around it.
And obviously it's probably Probably obvious, but the better your website is and the easier it is for people to buy from you, the stronger your conversion rate is gonna be. And the more you're gonna get from your ad spend ads, you can have the most amazing ads ad strategy audience, copy creative in the world.
But if you are sending people through to a website that is not optimized, that is out of date, that doesn't speak to them. That is clunky to use. Your conversions are never going to be good enough. And I see that. So often with people who use Facebook ads and they tell me that Facebook ads haven't worked for them, and I can tell them straight away that.
Part of that is gonna be a website because you are not getting a very good conversion rate. So yeah, there's my pitch as well. Don't just leave your website. Like you can't just leave it to me.
Elle: and [00:26:00] I think but I think naturally, we all think actually, if I got more, if I got more traffic, I'll have more customer. And it's not necessarily the case because if your com yeah. Conversion rate is there's so many stats that, we should all be looking at, but if you just think about your conversion rate and increasing it from, 1.5 to two, like that seems like a tiny amount 0.5 of a percent, but it's a huge difference.
And that's bringing in no more traffic, not acquiring any new customers and also treating your return customers really great as well, like that can help. Yeah, there's lots you can do.
Sophie: We have covered a lot of things today and you probably might be thinking, oh my God, I'm listening to this in the car or on my walk and I haven't written any of this down.
So I'd really recommend just coming back to it. Maybe write writing a few notes or listen to it as you are on your Shopify website and really go through you have a product page up. Go through from top to bottom, like we have and see what you've got, what you need to add.
So if you want a little bit of inspiration or to see what sort of maybe slightly bigger brands do, you can have a little look, is that right?
Elle: Yeah, I think it's always good to look at. What's out there. Look at competitors, [00:27:00] look at other small brands, but also look at big brands and see what they're doing because they've spent the money they've optimized their sites. They'll probably have a whole team optimizing their sites. And it gives you a lovely bit of inspiration and shows you that sort of format that everyone tends to follow.
But just remember that a big brand. And I always use John Lewis as my example, they don't need to sell their brand necessarily. So we all know John Lewis, so they're not gonna have of content block on the bottom of every product page saying. John Lewis is great. And this is why, and they don't even really need to sell the brands they're selling almost.
So just bear that in mind as a smaller brand, that you do need to tell your customers who you are and what you do and why you do it. And you want to give them almost a part of you in your story. So just bear that in mind, when you do take a look.
Sophie: Perfect. Okay. And at the end of every episode, I asked my guest, what's the one thing you would recommend doing today to get started?
Elle: My one is quite big and I do apologize. I would just look and see what theme you are on how old it is, because I think it will surprise you like [00:28:00] how many versions ago it probably is. And they, your theme should have updated to 2.0. So if you can. Update your theme. So add in that two point, oh, you do need to reconfigure it and customize it, and there will be a lot of work to do, but add it onto your themes as a draft, as a, and just see if you can find the time.
Are you gonna be able to find the time to do that, or are you gonna pay someone to do that for you and just see if you can get that done as soon as possible? Like it's been around a year now, so it is not really new and other people be doing it. If you really want a tiny little thing, make sure you've got reviews on your product.
Sophie: Okay. Yeah, that's a great
Elle: That's a small one.
Sophie: That's a small one, but bigger picture. We really do need to be updating to two point. Oh yeah. Okay. And you haven't got the time then invest the money.
Elle: Yeah.
Sophie: Yeah. Perfect. So if you have loved listening to all of L's tips and advice, and if you want to chat to her about how she might be able to help you with your website she also does email marketing as well. You can definitely chat to her about all sorts of different things. There's gonna be a link in the bio for to book a chat [00:29:00] with her, to chat.
Through everything. Otherwise you can also follow her on Instagram as she's on there as well. Thank you so much, Al. That's been absolutely brilliant.
Elle: Thank you.
Previous
Previous
Practical, simple finance tips for small business owners with Anastasia Webber from Hummingbird Finance
Next
Next