marketing & meta ads strategist for bold coaches, course creators & consultants ready to level up
facebook™️ & instagram™️ (or ‘meta™️’) ads vs organic is an irrelevant debate.
you need both.
and more than that, what if you could use your organic marketing to power your ads, convert clients more quickly and reduce your costs?
The best bit? I bet you already have most of it in place.
welcome to the lionhearted marketing method.
i can help you strategically use your organic marketing & weave in meta ads magic to create an automated lead generation, nurture & conversion system (or a ‘funnel’ if you’re fancy) that brings in your kinda people and takes them on a journey they actually enjoy?
But how Sophie, I hear you cry?
Sinking money in to Meta™️ ads without strategically setting up your organic marketing to feed into them is like pouring money in to a leaky funnel.
And even worse? It’s a thick plastic black funnel so once you pour the leads in at the top, you can’t even see where the leaks are coming from.
So how do you fix it when you can’t see the issue?
Using my LionHearted Marketing Method we:
go from a thick black plastic funnel to clear glass so we can see where those leaks are coming from
use my ‘connect the dots’ framework to the fix the leaks and supercharge your organic marketing (eg social media, email & website)
amplify the impact of your organic using the ‘power 3’ Meta™️ ads campaigns
And what do we create?
An intentional, joyful customer journey that is infused with your personality & brand so attracts your kinda people and guides them through a combination of ads, social media, video and email to give them the right message at the right time.
And that means quicker conversions, less time spent on marketing and lower ad costs.
Sounds pretty awesome?
I was feeling my way around in the dark and I knew, on some level, i was losing money. I also know that ads are a phenomenal way to grow your business and reach more people. So I wanted someone like Sophie by my side to actually give me more confidence in what I was doing.
between January and February I've grown my list by about 700 people. I had one of my best ever months, in fact, my best ever month in February.
Let's face it, with the craziness and slightly confusing mess of Ads manager, you really want to feel confident that somebody knows their stuff and Sophie totally does. So if you're looking for somebody who is really genuine, honest, knows her shit, go with Sophie.
Colette McBeth, Storyteller and Messaging Mentor
CHOOSE YOUR ADVENTURE
Services.
wanna work together?
You could call me a marketing strategist. Or an ad funnels specialist. Or a joyful journey creator (ok, I made that one up!). It doesn’t really matter.
What matters is that you’re spending time, money and headspace on email marketing, social media, your website and Meta™️ ads. And by not connecting them, you’re leaking money, time and clients.
My super power is making them work together, infusing your sparkling personality throughout and then amplifying the impact using Meta™️ ads.
LionHearted Marketing Podcast.
Listen to my podcast.
It’s full of bold marketing strategies, a big dose of Meta™️ ads, a sprinkle of real life fearless founder inspo all wrapped up with my own experiences of running a business while juggling motherhood.
New episodes every Tuesday.
Having toe dipped into Ads before with a somewhat scatter gun approach, Sophie helped me navigate the back end and set up Ads to grow my list. I have been thrilled with the results - over 200 leads in a month and sales conversions already! Sophie knows her stuff and has been exactly what I needed - regular updates, quick explanations and tweaks when needed. Perfect for me.
Mills Gray, Business Coach & Mentor
Hi, I’m Sophie!
If there's one thing I love more than drinking tea from a beautiful mug and indulging in a chocolate hobnob (seriously, the king of biscuits, am I right?), it's helping scaling coaches, consultants & course creators to stop the marketing leaks you probably don’t even know you have, and create a system that works.
Over the past 7 years I’ve seen the glory days of Facebook groups that effortlessly grew. The pre-reels era of Instagram when you just shared photos and got dizzying reach from a simple post. And the joy of Facebook™️ ads before iOS14 ruined our tracking.
And what I know now more than ever, is that there is no golden bullet. No single marketing strategy that you can use to grow your business. If you want solid, sustained business growth, you need to harness the power of your email, social media, website and amplify their impact using Meta™️ ads.
My superpower is combining my years of troubleshooting and fixing quite possibly the worlds most leaky and complex customer journey (oh hi, British Airways) with my experience working with small businesses on their organic marketing and infusing some Meta™️ ads magic to link it all together. And yes, that is an unusual skill set!
Click here to find out how to get some of my magic in your business or click the button below to find out more about how I got here!